Moving Closer To The Beat
A sneak preview of whats to come of Mark Ronsons Move To The Beat. I like how they get the athletes involved in the live performance as it integrates the sport with the music. Coca Cola are releasing a TV commercial to promote the track, featuring Mark Ronson and Katy B. This TV commercial will demonstrate the fusion of music and sport and will be aired in the UK soon this year . Also a 60 minute documentary will be broadcasted that follows Mark Ronsons journey across 5 countries and 3 continents to meet with athletes to record the sounds of their sports. The marketing of the campaign is targeted at teenagers across the globe, it uses music to unlock the social side of the Olympic Games.
